The real estate industry is in the worst shape that it's ever been - at least in my lifetime. More than a million homes are in foreclosure and things look like they'll get worse before they get better. An upside to this is that leads are plentiful; people need to sell and others want to buy. In this context real estate leads abound.

Here's a tongue in cheek take on writing an effective real estate letter. Just how naiv do they think you are expecting you to believe that prewritten letters can help you save time. The next thing you'll hear is that they can also help you make money.

Real estate letters can work for you, or be a waste of your time and money. Ultimately, you can control the outcome by incorporating some simple, basic concepts.

Real estate letters are effective lead generators, whether you're farming expired listings, fsbos, renters, step up home buyers, etc.

It use to be that expired real estate listings were the near exclusive domain of real estate agents, but now buyers and investors have acces to them, too. Are you getting your fair share of them?

Now you can Generate More Real Estate Leads and have fun giving back to your local community at the same time. Want to know how?

A single real estate letter can boost business, but I gotta tell you; I hate writing them.